Writing: Marketing Your Book – show notes 30/12/16

In our final segment, we take a look at how you can spread the word about your writing and you the author as a brand.

No matter whether you’re going to self-publish or aim to traditionally publish a book, you’re going to need an author brand.

What is an author “brand”?

This is what the public see about you the author. It can include:

  • A website and/or blog
  • Social media pages

Here are some tips to get you started



  • Lots of simple, free options available for website hosting to get you started
  • HOWEVER: don’t name the website the same name as your book. Use your author name or pseudonym – you’re going to be writing more than one book, right?
  • Keep it simple: a welcome page and a contact page are all you need to start off with. You can add pages as you become established.
  • Don’t start a blog unless you’ve got something to say: you need to be blogging regularly, a minimum of once a month to make it worth your while. Again, if it doesn’t feel like it’s right for you at the moment, don’t feel that you have to do it – your writing energy is better spent working on the next book

Social media

  • What are other authors in your genre doing?
    • E.g. if you’re writing young adult fantasy, Instagram might be a good social media platform for you, or Snapchat, whereas your potential readers probably don’t use Twitter
  • Many authors have a Facebook page – this is separate to a personal profile and is solely for the purpose of interacting with readers.
    • Again, take a look at what other authors in your genre are doing
  • Follow those authors on social media, and interact socially – don’t follow them and then immediately tell them you’re marketing your own book!
  • Follow book bloggers on social media – these are the people that might review your book, once you’ve built up a relationship with them. “Like” and comment on their posts so people become used to having you around – it doesn’t take long and you need only spend 10 minutes a day doing this (and after you’ve hit your word count for the day!)

The marketing secret weapon

The sooner you start a mailing list, the quicker you’ll build up a following.

  • Again, there are lots of free options out there – ask around, find out what your contacts are using.
  • To entice people to sign up, give away the first 1-3 chapters of your book. People like to receive something in return for handing over their email address.
  • Mailing list providers will enable you to do this automatically – it’s a “set and forget” function

​It’s up to you how often you email your subscribers – once a month is fine; once a week is too much. You might choose to email them only when you have some news about your book, or a special offer – it’s your choice.


Here are my book recommendations about the different aspects of book and author marketing:

How to Market a Book, by Joanna Penn

Create Your Author Platform, by Chuck Sambuchino


Why not come along to one of my writing workshops?
On Saturday 27 May, I’ll be teaching two workshops through Queensland Writers Centre in Cairns, Qld.  Spaces are limited though, so please book well in advance.

Click on the below links to find out more:

Self-publishing for beginners

Author branding for beginners

I look forward to seeing you there!

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