Last week, we looked at how to emulate screenwriting tricks in your writing. This week, let’s take a look at how you can borrow some of the marketing tools the big studios use.
1. Build it, they will come
Months before a film comes out, there’s usually a fair amount of hype involved using trailers and posters. If you plan well ahead of your book’s release (read more about marketing plans here), then you can create interest in the novel and drive sales.
Book cover reveals can be made across social media, and there are plenty of people out there who can make a book trailer for you at a reasonable cost if you’re pushed for time or don’t feel tech-savvy enough to produce your own. Take a look at book trailers you like, and then enquire who made them.
2. Release the soundtrack
Did you have some favourite songs that accompanied the writing of your novel? Was there a particular song guaranteed to get you out of that mid-novel confidence crisis?
Share these with your readers on Facebook and Twitter – let them hear the soundtrack of your novel.
3. Do the press “junkets”
Along with the promo posters and everything, there are all the interviews that take place with the lead actors, building up the hype for the story and the juicy behind-the-scenes gossip.
This is the time you need to contact bloggers and book reviewers. Read their submission guidelines carefully, ensure you’re pitching to people interested in your genre, and be polite. A great way to open doors is to offer free eBooks as prizes.
4. Create a buzz about your characters
You want readers to feel that they know your characters off the page, not just as part of a story.
If you’re writing fantasy, for example, you could share pictures of the maps you might have created when building your world. Or, if you had a difficult scene to write, did you use a flowchart to work out how it would all fit together? Read more about behind-the-scenes ideas here.
Space opera author Amanda Bridgeman applies the above marketing tricks really well with her Aurora series, devising uniforms and logos for her crew members and even designing a flight deck for their spacecraft. There’s a great post here about the process she employed to do this, and if you take a look at her website, you’ll see that the theme flows through that, too.Amanda’s new book, Aurora:Meridian is released on 11 September, so you’ll be able to see all this in action – here’s the link to Amazon so you can add it to your “To Be Read” pile!