It's really tempting once you've gone through the editing and formatting process to release your new book as fast as possible. However, by doing so, you may be unwittingly overlooking some of the more strategic approaches you can take towards publishing.
The following are designed to act as a checklist for you. It may mean delaying publication by another 2-4 weeks but, trust me, it's worth it in the long term. Let's take a look at what you need to do before hitting that "publish" button:
1 Have you assigned ISBNs to your book format(s)?
2 Have you checked the formatting of your eBook?
I’m always amazed how different a book looks between seeing it in a Scrivener or MS Word document, and what it looks like on my Kindle, not to mention the errors that leap off the screen.
Before you hit that ‘publish’ button, make sure you’ve downloaded an eBook copy to your reading device of choice and read it like a reader, not the writer. Trust me, you’ll spot things you never thought existed.
3 Have you proofread a copy of the paperback?
This is the same as (2) above, and just because you’ve checked your eBook formatting, don’t for a moment think that you can assume the paperback will be fine.
Yes, it means you’ll have to wait the extra 7-10 days to leaf through the paperback before your readers do, but better that you find the errors than they do. I now have a two-step process with this: first, I flick through and check formatting, and once I’m happy with that, I’ll read the book cover to cover and use sticky tags to mark any typos.
4 Have you sent out ARC copies to reviewers?
My advice is to get eBook advance reading copies (“ARCs”) out to bloggers, beta readers and reviewers at least 4-6 weeks before you plan to release your book. This way, you get some reviews up and running before your actual release date.
These early reviews will pick up on any errors you’ve missed (it happens – and your team of beta readers will be a lot kinder about it!), as well as providing reviews to give new customers a level of comfort before they part with their hard-earned cash.
5 Have you optimised your distribution strategy?
By utilising the above strategy before you hit that “publish” button, you’ll be giving your new book a great head start. Some of the other articles on this blog you might find useful to build on this include:
How To Ensure Your New Book Gets A Fighting Chance
4 Easy Marketing Tricks You Can Steal From The Movies
How To Publish Your Book (Without Breaking The Bank)
© Rachel Amphlett.
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